News
The "Brand Japan 2022" brand ranking table from the brand value survey was announced in the Nikkei Business publication on March 28, 2022.
In the online sales category, Rakuten Ichiba listened to its users’ opinions to make significant service improvements such as the SPU purchase points collection program to increase the Rakuten Ichiba shopping point ratio, and the addition of a search function to sort results by price with the shipping cost included. As a result of multiple service improvements, Rakuten Ichiba has risen sharply in the brand ranking from 80th place last year to 5th place this year.
