Smooth market entry for overseas manufacturers into Japan.
Domestic administrator Proxy Service Compliant with the Four Product Safety Laws, Including the PSE Law and the Consumer Product Safety Act
■Regulatory Compliance ■Prompt Response ■Multilingual Support
Essential Partner for Selling Overseas Products in Japan
Due to the legal amendment scheduled to take effect on December 25, 2025, the sale of products subject to PSE/PSC regulations requires the appointment of a responsible person located within Japan (Domestic administrator). The Domestic administrator serves as the point of contact for administrative and consumer matters and supports compliance with laws and regulations as well as ensuring product safety.
- Response to Administrative Orders for Report Submission, On-Site Inspections, and Product Submission.
- Initial Support for NITE Reporting of Serious Incidents (Generally Within 10 Days)
- Storage and Management of Inspection Records and Test Reports
Why is a Domestic administrator Proxy Necessary Now?
With the expansion of cross-border e-commerce, cases of overseas businesses selling directly to Japanese consumers are increasing. However, Japan’s safety standards and labeling regulations are complex, and the risks of administrative penalties and reputational damage in case of violations are also rising. AirTrade supports a successful market entry by providing expertise in both legal explanation and practical operations.
- Applicable Categories:
PSE (Electrical Appliance and Material Safety Act) / PSC (Consumer Product Safety Act) - Main Obligations:
Submitting mandatory notifications,
Keeping inspection and test records,
Compliance with Orders for Reporting,
On-Site Inspections, and Product Submission,
Periodic Reporting - Risks:
Compliance with the Product Liability Act (PL Act),
Initial response to accidents and recalls,
Non-compliance may result in corrective orders and the risk of public disclosure by authorities.
Service Details (Roles and Responsibilities of the Domestic administrator)
In accordance with the four specified items, we ensure the reliable implementation of all legal obligations.
Notification Filing on Behalf of Clients to Japan’s Ministry of Economy, Trade and Industry (METI)
On behalf of overseas manufacturers, we accurately handle business notifications and amendment filings.
Storage and Management of Inspection Records
Securely store test reports and lot records, enabling prompt response to document submission requests from regulatory authorities.
Acceptance of reporting demands, on-site inspections, and related supervisory measures by regulatory authorities
Ensure full compliance with reporting requests, regulatory inspections, and product submission orders issued by Japan’s Ministry of Economy, Trade and Industry (METI).
Periodic Reporting to Japan’s Ministry of Economy, Trade and Industry (METI).
Ensure accurate and timely submission of annual and other periodic reports as required by law.
Onboarding Process
STEP1
Contact Us & Request a Consultation
Confirm product information, SKU count, and sales channels.
STEP 2
Quotation & Contract
Provide a quotation based on the applicable categories (PSE/PSC) and coverage.
STEP 3
Report Submission and Setup Procedures
Submit required reports, manage records, and set up reporting procedures.
STEP 4
Operation Start
Support through regular reporting, report collection requests, and initial accident response.
Fee Structure
Provided with annual prepayment. Tiered charges apply based on SKU count.
Basic Plan (Annual Fee)
- Initial Fee: ¥150,000
- Annual Fee: ¥240,000 / per 10 SKUs
- Additional charges apply per every extra 10 SKUs.
Our Strengths
Experts with in-depth knowledge of Japanese domestic laws.
Strong knowledge of Japan’s four product safety laws and EC mall practices, with the ability to propose practical, ready-to-implement solutions.
Proven track record in cross-border e-commerce support
Bridging overseas manufacturers and domestic distribution channels to support rapid market entry.
Swift response to administrative requirements
Reduce the overall lead time from initial filing to periodic reporting.
Are you ready to sell your products in Japan?
Please feel free to contact us with any questions about the NG Word Checker or details about the AirTrade plan.