2024.3.22

E-commerce

Japanese branding to increase sales

- Differences between overseas and Japanese branding -

Japanese branding to increase sales - Differences between overseas and Japanese branding - 1) What is branding?

There are differences between overseas and Japanese branding due to cultural and market differences. It is important to develop a branding strategy that matches the needs and values of local customers. In this article, we introduce the branding preferred in Japan.

Contents of this blog, 1) What is branding? 2) What are the differences between overseas and Japanese branding? 3) What the Japanese value when choosing products 4) Use of branding videos 5) Design examples of commerce robotics

1) What is branding? Branding is a strategy that establishes the position of your products in the market and leads to increased customer acquisition and satisfaction. When branding allows for continuous brand building, customers and stakeholders feel more secure and trusting towards the company. As the image of your brand permeates the market, you will be able to attract customers without having to actively engage in customer attraction activities, leading to increased customer attraction and sales without having to spend large amounts on advertising and sales promotion, thus creating a virtuous circle of smaller sales promotion costs. The world of branding is constantly changing, so adapting to the times is key to the future success of your brand. Consider the best branding for your country of presence.

2) What are the differences between international and Japanese branding? The branding of overseas companies tends to make effective use of the company's origins and the story behind it . For example, a major coffee chain has a story of providing a 'third place' that encourages people to communicate through coffee . They have a plan to solve social issues through their emotional and spiritual value and their products. In contrast, the branding of Japanese companies often focuses on the function and quality of the product rather than the story . The idea of 'product-centred marketing', which proposes the functional value of products, remains strong . Branding that is tailored to the needs and sensitivities of the Japanese will lead to increased sales.



2) What are the differences between international and Japanese branding?



The strength of 'word of mouth' in the Japanese market is special. It is a trend towards customer-driven brand formation based on word-of-mouth, in which the branding of a product or service is naturally created as 'word of mouth' spreads about it. This may not be something that is emphasised by overseas companies, but it is important to be aware that people make decisions by word of mouth before they make a purchase.

3) What the Japanese value when choosing products In Japan, people value the value of the product itself, such as functionality and quality.They want good quality at a good price, so they are dissatisfied with cheap but poor quality products, leading to low reviews and behaviour such as never buying again.If the quality of the product is good and the price seems reasonable, even if it is a little expensive, you will gain repeat customers.They also like their products to be delivered quickly and in a clean condition, so even the outer box is not a good impression if it is crushed or dirty. In Japan, goods usually arrive on time, so if the delivery date is too late or unclear, they will be turned away. It is important to recognise that the delivery status is also considered as part of the product.



3)  What the Japanese value when choosing products

4) Use of branding videos The main advantages of producing branded videos are as follows.Firstly, it can give the same global appeal as other language websites. The videos can also be used as sales material. Information that has not been well communicated and understood can be conveyed visually and clearly with video.A further advantage is that the product features and brand concept can be expressed in a single video. Expressions that are considered good in one's own country may be considered not so good or taboo in other countries. To avoid offending the users who view the video, make sure that it is produced from a viewpoint that captures the common sense of the country.



4) Use of branding videos



Identify the trendy style of videos in your target country to increase views. Trends change quickly, so it is important to replace videos with ones that match the times and update them, as videos with outdated information will not generate interest.Uploading videos as they are can be heavy and slow, leading to withdrawal from the site, so uploading them to YouTube and then pasting the URL can be a light and effective measure.

5) Design examples of commerce robotics Commerce Robotics' design consists of a design with usability and promotional effectiveness in mind. The majority of both accesses and sales numbers come from smartphones, which are overwhelmingly smartphones rather than tablets. In the past, there used to be a high number of computer views depending on the commercial item, but now it is almost all smartphones. The key point is how to make the top page and product pages on smartphones easy to read and catchy, so that they lead to purchases.



* Smart phone



5) Design examples of commerce robotics * Smart phone


1. Permanent area on the home page.
The use of banners and content that link to the brands handled, the attractiveness of the products and the shop's image, and the posting of products and brands to strengthen sales are highly effective.

SuperSmartJapan >>

2. Category page
The top categories are a mass of commercial opportunities. It is effective to post brand descriptions and sales-enhancing items. Online malls provide a 'browsing history', so it is important to increase the rate of circulation without worrying about the withdrawal rate, which will lead to increased purchases.

LUYI >>

3. Event promotion on home page
It is recommended to create a special page for the sale if the scale of the sale is large, with the target products and measures during the sale period posted at the top to create excitement.

mongdies >>

* Personal computer



5) Design examples of commerce robotics * Personal computer


The top page and header use photos and text to explain the shop and show the products to increase trust. Including an explanation of the products handled and showing a large banner with ranking awards also increases trust. Easy-to-understand navigation with left navigation and menu with icons.

EarthMart >>

Commerce Robotics can also handle partial design projects, such as landing page and banner creation, so please contact us for more information.



Contact us